Privacy Policy
Last updated: April 2026
At PlayTechEU we are committed to protecting your personal data and respecting your privacy. This Privacy Policy explains how we collect, use, store and protect your personal information in accordance with the General Data Protection Regulation (GDPR) and applicable EU data protection laws.
Who We Are PlayTechEU is an online technology retailer founded in 2005 and based in Veria, Greece. We operate the website playtecheu.com and are responsible for the personal data you provide to us.
What Data We Collect We collect the following personal data when you use our website or place an order:
Full name
Email address
Delivery address and billing address
Phone number
Payment information (processed securely via Viva and PayPal — we never store your card details)
IP address and browsing data (via cookies)
Order history and purchase preferences
Why We Collect Your Data We use your personal data for the following purposes: ✅ Processing and fulfilling your orders ✅ Sending order confirmations and shipping updates ✅ Providing customer support ✅ Complying with legal and tax obligations ✅ Improving our website and shopping experience ✅ Sending marketing communications (only with your consent)
Legal Basis For Processing We process your personal data on the following legal grounds:
Contract performance — to process and deliver your orders
Legal obligation — to comply with EU tax and accounting laws
Legitimate interests — to improve our services and prevent fraud
Consent — for marketing communications and non-essential cookies
How We Share Your Data We never sell your personal data to third parties. We only share your data with trusted partners who help us operate our business:
DHL — for order delivery and shipping
Viva & PayPal — for secure payment processing
Shopify — our e-commerce platform provider
Google Analytics — for anonymous website analytics
All our partners are GDPR compliant and process your data only as necessary to provide their services.
How Long We Keep Your Data We retain your personal data for as long as necessary to fulfil the purposes outlined in this policy:
Order data: 7 years (required by Greek and EU tax law)
Customer account data: until you request deletion
Marketing preferences: until you unsubscribe or withdraw consen
Your Rights Under GDPR As an EU resident you have the following rights regarding your personal data: ✅ Right to access — request a copy of your personal data ✅ Right to rectification — correct inaccurate or incomplete data ✅ Right to erasure — request deletion of your personal data ✅ Right to restriction — limit how we process your data ✅ Right to portability — receive your data in a portable format ✅ Right to object — object to processing based on legitimate interests ✅ Right to withdraw consent — withdraw marketing consent at any tim
To exercise any of these rights please contact us at support@playtecheu.com and we will respond within 30 days
Cookies Our website uses cookies to improve your browsing experience and analyse website traffic. You can manage your cookie preferences through our cookie consent banner when you first visit our website. We use the following types of cookies:
Essential cookies — required for the website to function
Analytics cookies — anonymous traffic analysis via Google Analytics
Marketing cookies — only with your explicit consent
Data Security We implement appropriate technical and organisational security measures to protect your personal data against unauthorised access, loss or disclosure. All data is transmitted using SSL encryption and payment data is processed exclusively through PCI-DSS compliant payment processors.
Changes To This Policy We may update this Privacy Policy from time to time. Any significant changes will be communicated via email or a prominent notice on our website. The date at the top of this page indicates when the policy was last updated.
Contact & Complaints For any privacy questions or concerns please contact us at support@playtecheu.com. If you are not satisfied with how we handle your data you have the right to lodge a complaint with the Hellenic Data Protection Authority (HDPA) at www.dpa.gr or your local EU data protection authority.